Create a powerful brand, imbedded with powerful benchmarks which drive regularity.
Build cume constantly.
Execute as cleanly as possible, maxing your usage. You can't do it without powerful personalities who create great content which they leverage on multiple platforms, but do it in very entertaining and tightly-edited, yet original and "sticky" occasions.
Innovate. Entertain. Be bigger than life.
Turn usage into passion, by creating memorable listening experiences.
The hits are the hits. Get the music right.
Find and support great talent who understands and reflects the values of the target using interaction and engagement tools that are available to everyone in fun, involving, unique and personal ways and then ask yourself every single day "what ELSE can we do" to drive loyalty, regularity and usage.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
14 hours ago