What's the point of saying "The Weather's next" or "I'll check the forecast, coming up"?
Does anyone have time to wait for anything that relates to everyone pretty much all of the time? I can click on my smart phone and grab a five day forecast faster than you can play one commercial, let alone a whole cluster.
Teasing routine elements with key words anyone can put into a search engine and get immediately simply no longer makes any sense, if it ever did. It's like saying "I'll check the time in five minutes."
Stop with the constant teasing and, if you have something fresh, relevant, important and immediate, just DO it.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
5 weeks ago