Big Research: Good news and bad news regarding consumer confidence in March…The bad? Fewer than one in five (19.5%) maintain they are confident/very confident in chances for a strong economy, down more than five points from a year ago (24.8%) and trailing the ’07 reading (46.9%) by 27+ points. The “good”? Confidence hasn’t slipped any further from last month’s dismal 19.4% reading…sorry to disappoint, but these days we’ve got to report the good news where we can find it.
Tiger Woods’ return to tournament play proves to be eagerly awaited…the golf phenom tops our list of what’s hot in March, while March Madness and American Idol also continue to be ratings winners among households.
The Flip Video Camcorder is a hit among the younger set, while those in the [slightly] older crowd are cashing in by selling gold jewelry.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
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