Thanks to Standard Radio of London Market Manager Braden Doerr for this simple yet important suggestion. See below then pass it on.
As long as everyone knows what ICE (In Case of Emergency) stands for, this is not a bad idea. It was thought up by an ambulance man/paramedic whofound that at the scenes of accidents there were always mobile phones onthe victims, but the emergency personnel didn't know which numbers to calland he thought that it would be a good idea if there was a nationally recognized name to file "next of kin" under.
Following the disaster in London, East Anglian Ambulance Services have launched a national "In Case of Emergency (ICE)" campaign with the support of Falklands war hero, Simon Weston. The idea is that you store the word " ICE " in your mobile phone address book, and against it enter the number of the person you would want to be contacted "In Case of Emergency."
In an emergency situation, ambulance and/or hospital staff would then be able to quickly find out who your next of kin are and beable to contact them. It's so simple that everyone can do it. Please do. And also email this to everybody in your address book. It won't take too many "forwards" before everybody will know about this. It really could save your life, or put aloved one's mind at rest. You can put more than one contact name in yourcellphone's address book. Just use ICE1, ICE2, ICE3 etc.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
4 weeks ago