Wow, Katy Bachman at Mediaweek was first in my inbox with the details (fast!): PPM Economic Study Released
Then, came Billboard, just a few minutes later: The PPM Reaction: 'Very Encouraging For Radio'
Here's the rub, of course: Michael Ewing, president of Multicultural Radio Broadcasting’s Network Asia division, said the key is whether or not the major radio companies embrace PPM.
“There were no surprises in the study,” Ewing said. “Anything we can do to move the ball down the field is positive.” But Ewing says local retailers outside the top 50 markets aren’t that concerned with ratings methodology. “They care about results. But this is very positive news for national [business].”
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