Thursday, July 21, 2005

The People Meters Are Coming To Canada Too

In June 2005, VUE Magazine published an article on the Portable People Meter which was written by Pat Pellegrini, BBM Canada’s Vice President, Research.

The article argues that “passive measurement provides the cornerstone of a measurement philosophy that meets the changing needs of the media and marketing landscape in Canada”.
Click here to read the full text.

No comments: