It seems that AC Insider Mike Kinosian thinks so. At least, he's counting it on his 2005 mid-year format recap.
I have been telling A&O clients that I think Bobfm, Jackfm and their clones may ultimately be a stunt/holding pattern for use until either rhythmic AC gains critical mass 25-34 in a year or two or Pop CHR starts to produce more new music palatable to 28+ adults.
If I'm right, these "Play Anything" stations could ultimately reposition themselves as spectrum, oldies-based AC formats for 30-somethings. Otherwise, they will become the next destinational format, growing older along with their current target audience.
Mike knows a lot more about this than I do, so if that hypothesis intrigues you, you'll want to test it against the real world of the past six months as AC Insider Kinosian unveils his exclusive mid-year music analysis of AC's Top 50 titles, including the percentage shared with Hot AC and JACK. Click here.
Jimmy Kimmel To Appear Simultaneously In Los Angeles And Nashville Via Hologram To Celebrate The 2014 CMA Awards - Through the use of cutting-edge technology, Jimmy Kimmel will host the show “cross-country” on Country Music’s Biggest Night. On Wednesday, November 5, ...
20 hours ago